5 Ways to Increase Your Website’s Conversion Rate
When it comes to building an effective website, one that helps grow your brand online, the most important thing for a business to do is to convert incoming traffic into qualified leads and repeat sales. While this seems like a pretty straightforward concept, it can actually be a lot more difficult than a lot of business owners think. Even with the most gorgeous website design out there, sometimes it can be difficult to get users to go from admirers of your brand to actual customers. If your business is suffering, it can be easy to want to give up on your business’ online presence and repurpose the money somewhere else, but before you do, make sure you take the time to do everything you can to get your website performing. The five strategies we’ll outline for you here can often make the difference between a simple business website and a sales generating powerhouse.
Keep Messaging Concise with a Clear Call to Action
Tick tock, you’ve got 3 seconds to get a user’s attention. Seeing as people don’t like to read a lot, you need to make sure you’re giving them what they need to know in very few words. Text should get to the point about why people should care about you and your business and help them take action while they are there. If you don’t do enough and they leave your site they might never come back. If your website isn’t converting as well as you would like, the first and most obvious place to look is your copy. To begin, you should look at the amount of copy on your conversion pages – is there too much or too little? If so, you need to make sure that your page has a clear headline, summary text consisting of 2-3 lines that tells users why your product fills their needs in a clear, concise, and catchy manner, value propositions that tell the consumer what advantages your product is going to provide, and a clear call to action. Text should ideally be formatted with users in mind. This means making the text large enough for them to read without causing them to squint and keeping margins sensible.This normally text that is close to 14 pt font size and including no more than approximately 13 words per line.
Attract Qualified Traffic
Part of increasing your conversion rate is making sure that the traffic that is coming to your website is looking for the products or services that you offer. A very simple way to help qualify your traffic before it gets to your website is to make sure that both the organic and paid keywords you target are driving conversions on your website. While you can no longer see what keywords are driving organic traffic, you can still see what PPC keywords drive traffic. You can also infer based on your landing page’s title tags which keywords are driving inbound traffic. Using this data, take the time to note which keywords are driving your existing conversions. Once you’ve done this, you can ramp up your focus on these keywords while simultaneously changing or minimizing your concentration on the ones that aren’t providing as much value.
Make Sure Your Website Is Optimized for Mobile
With the rise of mobile devices, it should no longer be a surprise that 50% of searches for a product or service now start on a mobile device. If your site is not optimized for mobile, you will lose out on the 50% of customers who are searching this way to your competition. If you are up to date about new trends in website design, the idea of a responsive design shouldn’t be something you’re unfamiliar with. At its most basic level, responsive design allows a website to appear consistent across all devices. This allows businesses to slightly tweak their website’s appearance across multiple devices in order to give users the best experience possible.
Keep Customers Engaged
This is one of the biggest mistakes that online business owners make. In an effort to go after as many conversions as possible, businesses hamstring themselves by not making their brand recognizable to people who may look for your type of product or service at a later date. Just because a customer doesn’t want to work with you at the time they come to your website, doesn’t mean they can’t provide value for you down the line. By